In the present market, businesses are contending not only for the best labor force but also for the consumers. The hiring process is one of the most important factors that show the difference from the other companies.
To say it in one word, applicant experience equals the overall feeling of a person applying for a position within an organization, which starts from the first steps of the search to the training phase.
On the other hand, how significant is it and what can firms do to make it better? Now let’s explore further.
Understanding the Candidate Journey
When speaking about the candidate’s journey in marketing, the situation should be compared to the clients’ experience. It starts with an employee, considering a particular job opening for the first time and proceeds through the interview and application stages reaching the onboarding phase at its conclusion. However, the candidates will interact with the institution on every level of the organization during the interview.
The recruitment companies in Hyderabad and recruitment companies in Bangalore understand the completed journey of an applicant. The job seeker is someone who is hyped at the idea after browsing the web for the job opening. The initial limitations inciting excitement may soon be replaced with irritation and fussiness, which can cause the applicant to form an unfavorable opinion about the organization.
The Impact on Employer Branding
One of the many advantages that a good candidate experience brings to the organization is to enhance its employer brand. At the same time, it is also very much beneficial to the candidates from the perspective of their personal or professional development.
Now that we are living in the digital age, candidates quite often share updates about their impressions of the organization on social media networks, like LinkedIn, and Glassdoor. Organizational image may be raised by positive written reviews, which consequently have the same effect on people seeking employment in the organization.
From research, it was established that students talk about bad experiences rather than good ones more often. The firms need to keep in view ensuring a perfect applicant experience when hiring employees to safeguard and upgrade their HR positions. Also, the firm can contact a recruitment agency to enhance employer branding.
Positive Components of Candidate Experience
To start with, what commonly does an applicant perceive as a favorable experience? The initial stage involves the careful formation of job descriptions that faithfully convey the duties and expectations.
Note: For another matter, an effortless and painless application procedure is also very important.
The application has to be user-friendly, the candidates are required to submit their files, and they should receive a confirmation acceptance message that their contribution was successful.
The most desirable candidates expect to be updated at all times about the status of their candidacy or the email confirmation of receipt of their application, regardless of the results.
No matter the outcome, our team members should always be treated with respect and provided with timely information about their next moves as well as the review comments.
Improving Candidate Experience: The next point is practical advice
Increasing the quality of candidate experience doesn’t have to be such a sophisticated task. Application tracking systems (ATS) can be successfully adopted to provide easy application tracking and lodging functions for job attains and recruiters.
The video interviewing tools can benefit the candidates who participate and those who do the recruiting, especially in a global scalable recruiting situation. Electronic platforms of communication can certainly assist organizations gain relevant information on what candidates think about their experience and where the organization has fared well while highlighting areas of weakness facilitating the organization to make data-driven decisions.
Finally, candidate experience is an integral component of the hiring procedure that has a great impact on employer branding and the ability to attract top talent. In short, a good candidate experience is the right thing to do and also a secret weapon for long-term success.
